Emily Mueller

Emily Mueller

Graphic Designer &
Front-End Web Designer

My Work

Web Design icon

Good Sam Website Redesign

Web Design

Good Sam Website Redesign

Web Design

As stated on their own website, The Good Sam Insurance Agency is focused on making RVing more enjoyable and safer - all while saving RVers money. Good Sam RV Insurance Agency brought our team in to help redesign their old, unresponsive website. While their content writer worked on wording, I was in charge of redesigning all of their pages.

Good Sam

Following their brand guidelines, I came up with several different home page concepts to match their colors while giving their customers the various environments while they travel in their RVs as well as filling them in on Good Sam’s excellent reviews through their BirdEye application integrated into the website. Once approved, I worked alongside their content writer to come up with the various inner pages for their website.

Good Sam Desktop

Along with the various layouts, I was also in charge of coming up with icons to help customers browse the website. I designed various RV icons – from illustrating the different RV categories to pointing out different ways various insurance coverages from Good Sam can protect their customers’ RV.

Once the designs were approved, I packaged the Photoshop and iconography files and sent them over to Good Sam’s development team.

Good Sam Tablet & Mobile
Graphic Design icon

Fleet Feet Training Booklet

Graphic Design

Fleet Feet Training Booklet

Graphic Design

Fleet Feet is a store where runners, walkers and fitness enthusiasts of all abilities receive unparalleled service and support. Fleet Feet St. Louis has an amazing training center and needed material to help inform the public of all of the training programs, classes and various physical assessments they could participate in right in their own backyard. I worked with a content writer and Fleet Feet’s Running Club manager to design an informational booklet with different sections for their various activities.

Fleet Feet Training Program

After the content writer wrote the first draft and the manager approved, I went about coming up with the design concept for all of the different pages with photos that either I or a professional photographer shot as well as vector shapes to help create a sense of movement. Fleet Feet St. Louis’s brand included bright orange, blues and reds – I included these colors to help organize the various sections for readers.

Fleet Feet Training Booklet Cover

Once the concept was created, I worked with the content writer to make sure the content fit and read well with the imagery. When that was completed, I sent over the new concept to the Running Club manager for approval. After approval, I packaged the InDesign document with the fonts and imagery used and sent it to a professional printing service.

Fleet Feet Training Booklet Inside
Graphic Design icon

Springfield Sliders Promotional Material

Graphic Design

Springfield Sliders TextClubs Material

Graphic Design

The Springfield Sliders are a collegiate summer league baseball team in the United States Prospect League. Their team is based in Springfield, Illinois and came to GoWeb1 for a TextClubs account to help advertise their upcoming games.

Sliders Icons

The Springfield Sliders needed material to advertise their new service. With their brand colors, I came up with a variety of materials the team could using iconography of various objects including baseball hats, helmets, and other related items. I stuck with darker colors for the icons where they were still easy to visualize from the background, but gave the bright green and white color to the content to help it stand out to baseball fans at the field.

Sliders Wall Banner

The Sliders posted the posters around Robin Robert Stadium and frequently shared the Facebook graphic I created. I was also tasked to create an outfield’s wall advertisement for their account.

Sliders Poster and Facebook Graphic
Design & Development icon

Kira-Mar

Web Design & Development

Kira-Mar

Design & Development

Kira-Mar is a beautiful villa just minutes away from the beaches of Fort Lauderdale, Florida. Our team, GoWeb1, was put in charge of photography and recreating their website to make it more unique and responsive.

Kira-Mar

During our stay at Kira-Mar we were able to take photos of the outside private area for villa visitors, the variously decorated rooms, the boat slips and some of the various restaurants in the area.

Kira-Mar Desktop Preview

Once we returned from our trip, we were able to design the website and resize the photos for web use. In the design for Kira-Mar I went for a tropical, modern vibe while using warm colors to help customers feel the warmth of Florida. All photos used on the website were from our team’s trip to help the website feel more personal and unique from its competitors.

Kira-Mar also wanted a new logo. The two palm trees represent the Fort Lauderdale beaches, and the cursive, slanted font was used to help keep the villa’s charm.

Kira-Mar Kira-Mar Tablet and Mobile Preview
Design & Development icon

Rate5

Web Design & Development

Rate5

Design & Development

Rate5 was created to help businesses reach out to their customers to get positive reviews on their experiences, and to help push those positive reviews onto social media platforms. They wanted a modern website that heavily used photos and imagery to show off their platform.

Rate5

Using their brand, I designed and developed a homepage with animation to help engage the users when they scroll down the page. Users can see from the imagery how the Rate5 process works for their customers as well as iconography to showcase the various features the platform carries.

Rate5 Desktop Preview

The inner pages were created with more white space and less imagery to help users focus on the content and pricing tables.

Rate5 Tablet and Mobile Preview
Web Design icon

D&S Builders

Web Design

D&S Builders

Web Design

D&S Builders works include new construction, major additions and home renovations, and they strive to add value and functionality in their workmanship. Owners Dan and Tod needed a redesign from their static website as well as a content upgrade. I worked together with our team’s content writer to help recreate a look that would match their brand.

D&S Builders

I created a mobile-friendly design to help highlight D&S Builder’s new construction and remodeling process using colors and spacing used in their previous marketing. We updated the navigation to highlight their photo gallery, customer reviews and designed a timeline to help walk visitors through the D&S Builders’ process for both new construction as well as remodeling.

D&S Builders Desktop Preview

Iconography was also created to help highlight various items D&S Builders focus on in their work including: electricity, air circulation, sustainability and ecofriendly environments.

D&S Builders Tablet and Mobile Preview

About

I'm a puzzle solver with a creative edge when it comes to digital or print media. I build web and print projects that are effiecient as well as pleasing to the eye.

My mission is to be timely yet create something that both the customer and their audience can find both stylish and easy to navigate through.

View Resume

Skills

  • HTML
  • CSS
  • Javascript
  • SVGs
  • Accessibility
  • Adobe Creative Suite
    • Photoshop, Illustrator, InDesign

Experience

GoWeb1

September 2015-Present

I am the Front-end Web Designer and Graphic Designer at GoWeb1, a Springfield, Illinois based company. I use a wide scale of programs with my user experience knowledge to create various experiences for responsive websites as well as various print and digital marketing materials.

Fleet Feet St. Louis

May 2013-Present

I was the full-time Graphic Designer for Fleet Feet St. Louis and created various materials to advertise for sales, events and training programs. I also helped with photography and video for various store and training events and demonstrations.

Today I still work with Fleet Feet to create print and digital files for their Retail, Training and Race Productions teams.

Illinois State University Housing Services

May 2011-January 2013

I was a student employee for Illinois State University Housing Services as their primary Graphic Designer. I created print and digital material for various occasions, news events and rule updates within the university's housing. I was also in charge of photography for both Housing Services' events and housing establishments.

Contact Me

Email icon emily@iemmueller.com